July 29, 2016
The social media revolution has conditioned us to think that everything must be shared: Our thoughts, our schedules — even our meals! But while all of that sharing might be great for friends and family, the rules are different for business. An embarrassing post could block you from a promotion or a new job. In fact, it might even cost you your career.
According to the blog The Hiring Site, 60 percent of employers use social media to screen job candidates. Human resources departments may ask that you install device management software on your personal cell phone or iPad if you also use it for business, and some human resources departments actually track their employees’ private Facebook and Twitter accounts.
So how can you protect your accounts and present the best version of yourself? Here are a few practical tips that may save you heartache.
Think like an employer. Before applying for a job, scour your social media accounts for incriminating photos — it’s best that you do so before human resources does. (This is especially important for people just entering the job market.) Remove any photos that contain evidence of excessive alcohol consumption, drug use, obscene gestures, or illegal activity. Remember, a company is making an investment in you — and you need to do everything possible to make yourself seem worthy of that investment. If you wouldn’t want your grandmother to see it, delete or untag yourself (or both).
Add Timeline Review to your Facebook account. Timeline Review allows you the first and final say over what appears on your Facebook page. All posts made to your page first must be approved through the review process; you may delete whichever posts you don’t care to keep. To turn Timeline Review on, click at the top right of any Facebook page and select Settings, then click Timeline and Tagging in the left column. Look for “Review posts friends tag you in before they appear on your Timeline?” and click on Edit, then select Enabled from the drop-down menu. Keep in mind that mentions of you may appear elsewhere on Facebook, such as in search, but Timeline Review gives you a bit more control over your own page.
Set your accounts to private. Setting your accounts to private is the easiest way to maintain control over what the public sees. Facebook, Twitter, and Instagram all allow private account settings that are available to other users only by request. An employer will be able to see your comments on other people’s pages, but your own accounts will be protected.
Make your wishes clear. Be honest with your friends and family members: Let them know that you need their discretion. Ask them to refrain from posting and tagging without your permission. If you encounter resistance, it might be time to unfriend that person — both in social media and in real life!
Deal with problems directly. Everyone makes mistakes, but move swiftly if you encounter a photo or post that could make trouble for you. Speak directly to the person who put the photo or information on social media — in this case, a phone call or face-to-face meeting is best, if possible.
How have you overcome an embarrassing situation on social media? Tell me in the comments below!
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Posted by Margaret Page in Uncategorized, Etiquette Edge and tagged etiquette tips, manners, guide to social media etiquette, social media etiquette, social media manners, social media etiquette for employers, social media for employees
April 26, 2011
In the “real” world, would you randomly approach an acquaintance and ask them for a favor? Consistently talk about yourself without any regard for others around you? Jump into a conversation with strangers without introducing yourself? Accept a gift without saying “thank you”?
The same rules apply to social media etiquette as they would in real relationships. (And if you answered “yes” to any of the above questions, you might need to brush up on your social skills – both online AND offline!).
Here are a few social media etiquette tips, for Facebook and Twitter, that will not only save you from experiencing a “foot-in-mouth” situation, but will also help you understand some of the rules of engagement in this new world of social media.
Facebook Do’s and Don’ts
Do:
- When sending a friend request, include a personal message of introduction.
- Be a “real” person on Facebook. It is about sharing who you are and what you do, but your personal page should be personal.
- Acknowledge when someone posts on your wall. It’s a conversation.
- Post on your friends’ walls. Stay engaged.
Don’t:
- Don’t bombard your friends with group invites—Ask once. Move on.
- Don’t use your personal page as a platform to sell your latest gadgets. If you’re using it for business, be transparent about it – set up a fan page and let your friends decide if they want to join.
- Don’t use profanity on your wall. If it’s not something you’d want your kids or your grandmother to see – don’t post it!
- Don’t tag people in unflatter pictures. Think before you tag. This is definitely one of those “Do unto others…” type things.
Twitter Do’s and Don’ts
Do:
- Update your profile with your personal information, and a profile picture. Think of it as your business card.
- Acknowledge when someone retweets your tweet or mentions you. It’s the “Twitter” way of showing gratitude.
- Promote yourself. But mix it up. Share interesting articles, competitor’s links even. Keep it interesting.
Don’t:
- Follow everyone and anyone – or use an automated tool—just to raise your # of followers.
- Don’t use profanity. Again, a no-brainer here. It’s just in bad taste, online or offline.
- Don’t tweet just to tweet. If you don’t have anything to say…don’t say anything.
Remember, every time you submit a comment on a blog, tweet about your new product, or share a link on Facebook, you’re leaving your signature. It tells people who you are. Behind the computer screens are real people who will form an opinion about who you are – and whether they want to do business with you – through all those random posts and tweets. And it’s permanent.
So, before you hit “send” or “tweet,” think about how it will reflect your identity.
Speaking of social media, it wouldn’t be good “etiquette” if I didn’t invite you to connect with me. You can follow me on Twitter, “Like” me on Facebook, and I’d love to connect on LinkedIn. See you there!
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Posted by Margaret in Business Etiquette and tagged etiquette tips, Facebook etiquette, guide to social media etiquette, social media etiquette, social media manners, Twitter etiquette
