Latest "Entrepreneur" Posts
April 6, 2021
I love making connections on LinkedIn. I’ve learned and shared so much on the platform that checking in has become a valuable part of my routine. What I do not find valuable is when someone messages me with an unsolicited pitch on LinkedIn.
It seems that recently whenever I check my LinkedIn message inbox, I am almost guaranteed to receive an unsolicited pitch — and sometimes, the person will not go away. Just a few weeks ago, a person I did not know invaded my inbox with a solicitation I did not want. As always, I was firm but polite in explaining that I was not interested.
He didn’t get the hint. He steamrolled over my objections and tried again. When I told him I didn’t appreciate his tactics, he ignored me and tried yet again. It was at that point that I asked him not to contact me.
If this were a one-off situation it wouldn’t be particularly notable. But these kinds of pitches seem to be infecting LinkedIn and bringing down the quality of connections the platform is so famous for.
There is a right way to pitch, and it does take time, just like an in-person relationship. But do it correctly and you will reap the rewards.
Ask yourself: Is this potential connection a candidate for my pitch on LinkedIn?
Spend some time reading their profile, their posts and comments. Ask yourself if this is someone that can benefit from your products and expertise before you go down the sales path.
Start slowly.
Start by asking if you can connect with the person. Message them, introduce yourself, and give a quick explanation of why you’re following. Maybe you have a connection or subject matter in common.
Build rapport.
After you connect, take the time to like the person’s posts and comment thoughtfully on them. In the end, the number of connections you have isn’t as important as what you do with them.
Broach the subject in a considerate way.
Send an InMail message and offer your services or product in a polite, respectful manner that shows you’ve been paying attention to the person you’re pitching and the needs of their business.
Know when to drop the subject.
If the person you’re pitching says no, be understanding. Ending the conversation on good terms leaves the door open — pushing the subject will close it.
LinkedIn offers amazing opportunities, but the nature of the platform means you have to work smarter — not more forcefully — to develop relationships. Stay polite, be thoughtful, and your pitch on Linkedin may pay off in ways you did not expect.
What has been your experience with pitching on LinkedIn? Please share and let me know!
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Posted by Margaret Page in Entrepreneur, StartUp, Business, Business Etiquette and tagged LinkedIn, Pitch on LinkedIn, social media, LinkedIn communication, LinkedIn Messaging, selling on LinkedIn, Building rapport on LinkedIn, LinkedIn Connections
March 8, 2021
No one is an instant leader. But for women, the journey to more responsibility can seem more arduous than most.
Women represent more than half of the world’s population but still lag behind in leadership roles, from local businesses all the way up to national politics and global organizations. For decades, private and public entities have been studying the problem and investing in solutions — all of which seem to fall short.
Women have been told to lean in and speak up (even if we are interrupted more). Our nations have focused millions on programs to help women break into traditionally male-dominated fields. And yet, the percentage of women in leadership or senior management roles or worldwide is still only 30%.
What are we missing?
I’ve been a serial entrepreneur throughout my adult life. I’ve been an owner or a co-owner of a number of companies. I didn’t experience many of the horror stories I’ve heard from women who were blocked by their male counterparts.
But I did have to overcome my own fears and feelings of unworthiness. I’ve used the lessons I’ve learned in my own life to help elevate other women, and I’m often asked what others can do to help women feel more secure in their abilities. On this International Women’s Day, I encourage people who want to support women to be BRAVE.
Believe
It’s natural to look at other people’s strengths in the workplace and see them as a threat to our own — after all, business is competitive. One of the best talents you can develop is the ability to see women as they could be and fully believe in their potential. Many women don’t envision themselves taking on greater responsibilities until someone encourages them.
Recommend
Invite women into decision-making roles and promote them through your words and actions. If you’re brainstorming how to fill a seat on a board, think of the professional women you know. If you have an excellent coworker, suggest that she apply for a promotion. We have a collective responsibility to open our imaginations and welcome women to the table.
Amplify
It can be difficult for women to be heard in groups. Studies have shown that women are perceived differently when they speak up than men are. We can combat this problem by lifting up women’s speech and thoughts at the board table. Instead of thinking or nodding your assent, vocalize it. When women contribute ideas, recognize them. Amplify women’s voices to ensure they are considered.
Validate
Take time to mentor and validate women. Your contribution can be as simple as sending an encouraging note about a creative solution to a problem or recognizing a special skill, or as involved as serving as a mentor. Whatever you can do to help a woman grow and develop her leadership potential will ripple out into a positive difference in the world.
Encourage and Elevate
The growth process doesn’t end when a woman attains a seat at a board. It’s a career-long — or even lifelong — commitment to shunning comfort and embracing challenge. Encourage women to make the jump to the next level of achievement. Let them know that you will support them as they make the leap.
It takes time to build bravery. I often tell clients that it’s like driving a car: At first, everything seems foreign. You might not know where the turn signal is or when to shift gears. In time, though, driving becomes second-nature and you’re driving hundreds of miles without an ounce of apprehension.
Women have an enormous capacity for bravery when they believe in their own abilities. As co-workers, colleagues, mentors, sisters, brothers, and loved ones, we have a responsibility to foster women’s confidence and empower them to reach their full potential. Encouraging women to be brave starts when they are young girls in school. Check out this inspiring Ted Talk by Reshma Saujani.
The world is a better place when women rise up. This year, let’s commit to lifting them.
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Posted by Margaret Page in Entrepreneur, Business, Personal development, Gender, Women, Uncategorized, Business Etiquette, Communication and tagged International Womens Day, women in business, women in leadership, women in senior management, leadership roles for women
January 19, 2021
I was grounded, like so many other frequent flyers, for the duration of 2020. The upshot? More time for my already voracious reading habit. My five top reads helped me refocus and rebuild when the rest of the world seemed to be falling apart. I hope you find inspiration in them, too.
The Leader’s Checklist: 15 Mission-Critical Principles.
Author Michael Useem is a professor at the Wharton School of Business who has mined crucial events throughout history (the American Civil War and the rapid failure of AIG shortly before the Great Recession, for example) to determine how and why great leaders succeed. He distilled these lessons into 15 short lessons that I find fascinating. As a result, I now regularly reference Useem’s checklist to ensure I’m following the right path in my own leadership journey.
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Business.
This might be the most influential book I read all year! I find myself turning again and again to Kindra Hall’s storytelling tips and strategies. Hall makes the point that our ability to communicate effectively and persuasively hinges on our ability to connect with our audiences. Storytelling is the way to make it happen. This book is engaging, smart, and an impactful read for anyone, from sales representatives to marketing execs to people who want to improve their public speaking or writing skills.
Limitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life. How appropriate that this was written by a person named Jim Kwik! If you’re looking to do more in our increasingly fast-paced, time-strapped world, you’ll love the “3 Ms” Kwik outlines in his book. I may not have the ability to read a book three times faster than normal, as Kwik promises, but I love the empowering feel of his advice.
Pitch Perfect: How to Say It Right the First Time, Every Time.
Bill McGowan is a consultant and correspondent who teaches people how to deliver their messages quickly and with maximum impact. As someone who regularly speaks in front of large audiences, I’m always on the lookout for advice on how to improve my skills — and McGowan truly delivers. His “principles of persuasion” are a must-read for anyone and can be used in your everyday life.
Building the Best: 8 Proven Leadership Principles to Elevate Others to Success.
The last of my five top reads assists those of us in leadership roles. We have an obligation to do our best — and that involves ensuring the success of others. LearnLoft CEO John Eades makes the case that rapidly changing technology and organizations require a different type of leadership. One that is based on carefully encouraging others while keeping an eye on long-term goals. His book gave me a chance to examine and hone my own leadership style.
How about you? What books got you through 2020 and have inspired you to shoot for success in 2021? Have you read any of my five top reads? I’d love to hear your recommendations — I read a book a week, so your suggestion has a good shot at winding up in my must-read list!
#leadership #books #reading #technology #advice #audience #pitching #presenting
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Posted by Margaret Page in Entrepreneur, StartUp, Business, Personal development, Time management, Self Care in challenging times, Uncategorized
October 13, 2020
In my 30 years as a business owner and community leader, I’ve often seen people set a goal or a target and call it a vision. Sometimes, fixing a problem is confused for vision. Although modern leaders need both problem-solving skills and visioning skills, the two are very different.
Visioning is from the future to today. Problem solving is from today to tomorrow.
A vision is a vivid mental image of the place you want your organization to be. It creates a new future by working backwards from a fixed point six months, a year, or even five or 10 or 20 years from now.
Sometimes, the vision you have for the future may seem to have almost nothing to do with how your organization functions today: 20 years ago, who would have thought that an online bookstore called Amazon would be the greatest deliverer of goods and information in the world? The answer is Jeff Bezos, of course. He started with his ultimate goal and worked backward to the easiest point of entry to that future.
Problem solving, on the other hand, examines ways to course-correct current constraints to allow greater flow in the future. Figuring out how to deliver books directly to consumers wasn’t Amazon’s vision, for example, but solving that problem did open up new supply chain possibilities for the company’s ultimate goal.
So how can you problem solve while working toward an overall vision?
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Posted by Margaret Page in Entrepreneur, StartUp, Business, Uncategorized and tagged business, vision, problem solving, visionist
April 14, 2020
Many of us have jumped into the Zoom world out of necessity, with many aspects of daily life now handled via video chat — club and business meetings, family dinners, play dates, pub nights, and even holidays!
Thanks to my work with Toastmasters, which has clubs throughout the world, I’ve had the opportunity to work with online meeting platforms for 10 years. What I’ve noticed is that many of us are comfortable with in-person meetings, but not quite so comfortable handling the challenges of remote communication. After all, the cues that we usually pick up on in person — such as the way a person enters a room or body language — aren’t available on a platform like Zoom.
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Posted by Margaret Page in Entrepreneur, StartUp, Business, Webinar, Personal development, Uncategorized, Business Etiquette, Communication and tagged Zoom, Zoom Webinar, Video conference, Internet, Virtual Meeting
January 21, 2020
Note: This popular post has been updated for 2020. Happy creating!
In public speaking or business presentations, passive is passé — but it can be tough to break out of a creative rut and find just the right phrase or hook to keep your audience engaged. I should know. I present before audiences hundreds of times a year. Fresh content can be a challenge!
That’s why I’m always looking for new helpful resources that will help get the creative juices flowing. Recently, these have been my go-to sites for extra inspiration and fun.
One Look
One Look: This is a one-stop shop for just about any word you can think of. Type in “bluebird,” for example, and you’ll get a list of definitions from 29 sources, plus a list of what the word means in various industries, professions, and casual situations (tech, medicine — even slang). You’ll also get synonyms, rhyming words, usage examples, and more.
The Noun Project
The Noun Project: I think this website is so much fun! Type in any word and The Noun Project will match your word with an icon. I like to use them for PowerPoint presentations — much more useful and unexpected than standard clip art.
SlideBean
SlideBean: SlideBean is a godsend if you struggle to create professional presentations — and it’s a wonderfully intuitive alternative to struggling through PowerPoint. Choose a professionally designed template, create your slide deck, and then share it with your team. You can even ask one of SlideBean’s designers for feedback and assistance or to revamp an existing slide deck. The first presentation is free, but the pricing is reasonable after that.
SketchBubble
SketchBubble: This site is in the same vein as SlideBean but offers an astounding 150,000 templates. It’s also great if you don’t love PowerPoint and instead choose to work in Apple Keynote or Google Slides — you’ll find templates designed specifically for those platforms. Plus, SketchBubble has a new Diagram Finder that makes it easy to plot your words to visuals.
Rhymer
Rhymer.com: Rhymes are great for developing memorable turns of phrase. Rhymer.com offers ideas for any type of rhyme you might need: end rhymes like blue/shoe, last-syllable rhymes like timber/harbor, double rhymes like conviction/prediction, and more.
Title Generator
Title Generator and Portent’s Content Idea Generator: I like to use these sites when I’m stumped for ideas. You need only one keyword to produce hundreds of title options in seconds.
Trainers Warehouse
Trainers Warehouse: Even professional trainers can find it difficult to create tools and icebreakers that are fun and meaningful. This terrific resource solves that problem with thousands of games, awards, toys, and other teamwork- and recognition-building supplies.
Clean Jokes
1,000 Best Clean Jokes from Reader’s Digest: This site is a great resource to stimulate humorous thinking, even if you’re not looking to add jokes to your speeches and presentations. You’ll discover riddles, one-liners, and many more.
Unsplash
Unsplash: If you’re tired of standard stock photos, Unsplash is the site for you. You’ll find thousands upon thousands of artistic stock photos, ranging from topics such as current events to travel to film and beyond. Each week, Unsplash provides curated collections of timely stock photos so you don’t have to spend hours searching. And the best part? It’s all free. (Of course, it’s good etiquette to give the photographer a credit.)
Canva
Canva: Canva has amassed a near-perfect rating in app stores because it is one of the simplest, easiest ways to create beautiful designs. You can create just about anything — including business cards, presentations, flyers, and more — by using Canva’s simple click-and-drop design feature. It’s especially useful for creating eye-catching social media posts and is definitely one of my most helpful resources.
What are your favorite resources for spurring creativity? Let me know in the comments below.
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Posted by Margaret Page in Entrepreneur, Business, Communication and tagged Creativity, Resources, Presentations, applications, computer, SlideBean, Noun Project, SketchBubble, One Look, Title Generator, Rhymer, Readers Digest
October 8, 2019
Are you bringing your A game when you pitch your products or services?
You’ve worked so hard to build your business — think about the hours, the energy, and the money you’ve spent.
With so much on the line, it’s essential to nail the perfect pitch.
Your pitch is your shot to storm the big leagues and impress the investors who can make or break your future. It’s a big risk.
It’s time to bring your A game.
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Posted by Margaret Page in Entrepreneur, StartUp, Business, Pitch Conference, Business Etiquette, Communication and tagged entrepreneur, startup, Pitch conference, webinar, funding
October 2, 2019
I went to an event recently that brought up a lot of memories.
I was in the audience of Women’s Pitch Night Vancouver, listening to women make their cases for their business ideas. As I watched these talented women pitch, I realized the needs of women in business haven’t changed much since I started my career in the very masculine oil fields of Alberta.
Bringing Ideas To Life
We need help fleshing out our ideas and bringing them to vibrant life. Women face an uphill battle as entrepreneurs. We’ve gained a steadier foothold in business over the past 50 years, but we still lack the support structures we need to start our own businesses. For example, we’re less likely to find women in the upper echelons of the business world who can mentor us, share their own experiences, and help us take a kernel of an idea and help it thrive into something bigger. According to search and leadership advisory firm Egon Zehnder, only 54 percent of women have access to senior leaders who also serve as mentors.
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Posted by Margaret Page in Entrepreneur, StartUp, Business, Communication and tagged business, women, entrepreneur, pitching, mentoring, startup
September 10, 2019
Connecting people. Empowering the Community. #VSW2019
Vancouver Startup Week (VSW) is a week-long celebration that builds momentum and fosters connections among entrepreneurs, investors, leaders, and friends within the Greater Vancouver startup community. In 2018, VSW brought together more than 2,000 people at 108 events, including investor showcases, panel discussions, office visits, and networking events.
This year, from September 13th to the 20th, attendees will be able to experience events that cover everything startup related; from scaling up with growth strategies and venture capitalism to networking and VR related tech. Also available are the returning favorites such as the Recruitment Fair and Hackathon.
What’s new? Vancouver Startup Week is adopting a more streamlined and organized approach to their event calendar. That’s why for VSW 2019, they are announcing event tracks to help you find the events you’re looking for, much more efficiently. Events tracks include funding, founders, growth, technology, and networking. Check out the schedule to discover your favourite events.
I am pleased to be partnering with @vanstartupweek and supporting the startup community here in Vancouver. Join me at noon on Monday September 16th at UBC Robson Square, Room C1900 for my presentation, “Pitch Like A Pro”.
Join VSW in celebrating the success of some amazing local entrepreneurs at #VSW2019. Use the promo code 20-Community to get a 20% discount off the regular price at https://vanstartupweek.ca/.
See you there!
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Posted by Margaret Page in Entrepreneur, Business, Communication
