Presenting before a group is a golden opportunity to make your voice and your opinions heard, to change minds and hearts, and to woo people to your business.
So why is it that we women are so prone to sabotaging these valuable moments?
I’ve watched thousands of speakers and have presented innumerable times myself, and over the years I’ve noticed a pattern: Women are prone to several habits and tics that undermine their message.
I’m not saying that men don’t make similar mistakes — they do — but let’s face facts. Woman make less money on the dollar. We face the tug-of-war between home and the office in a different way than men do. We risk being called too shrill, too bossy, too opinionated.
Combine that with the following speaking faux pas and you risk undermining your own hard work. You can gain the upper hand, though, with a bit of practice. Here are the most common mistakes we women make — and how to fix them.
No point of view. Women are wonderful at one-on-one discussions and small groups because we’re naturals at collaborating and building consensus. Unfortunately, that also means that many women avoid the stage. We have fewer female speaking role models that we can emulate, and we can tend toward general sharing of information rather than specific viewpoints. A presentation without a point of view can come off as a lecture, or the presenter can appear wishy-washy. The fix: Create and cultivate your own unique perspective. Think about TED Talks: They’re informative, yet they always have a point of view that makes you think. By drilling down, reflecting and asking good questions about your information you can develop an opinion that stands out.
Pacing the stage. This is a bad habit that’s common among both men and women presenting on small to medium stages. Pacing the stage makes you seem unsure and it also robs your audience of a steady viewing point. Think about what audiences have become accustomed to: Broadcasters stay in one spot. At large events, you don’t see speakers dashing all over the stage — it would be magnified on the Jumbotron! Of course, that doesn’t mean you shouldn’t move during your presentation. But pacing doesn’t indicate confidence or wisdom; it telegraphs nervousness to the crowd. The fix: Try the Fripp method of stage movement: move when you want to demonstrate action such as walking or running, when you demonstrate the passing of time, and when you transition from point to point. Remember that your goal is to connect with your message and to connect with your audience. Before speaking, release nervous energy with jumping jacks and move on to deep, diaphragmatic breathing to center yourself and clear your mind. You can even hold your hand over your heart to remind you of how you want to present yourself to your audience: With a passion that clearly comes from within.
High voice and upspeak. Everyone’s voice tends to rise when nervous — it’s human nature — but on the stage it’s a clear sign that you have a bit of stage fright. Upspeak, on the other hand, is when your voice rises at the end of a sentence so that it sounds like a question. Women are more prone to upspeak thanks to our collaborative nature; we want to invite opinions. It’s common for speakers to draw the audience in with rhetorical and literal questions, but those questions need to be planned and deliberate. The fix: Practice modulating your voice. Slow down. Be present. Focus more on connecting with your audience rather than being overwhelmed by the prospect of having one. Remember, all speaking is public speaking and you’ve been speaking to others your entire life.
Too much smiling. Women are taught from an early age to smile, but smiling too much can seem as if you’re insincere. I’ve watched women smile through presentations even when they’re delivering pain points and bad or sad news, which throws the audience off. You want your facial movements to reflect your inner feelings and emotions; otherwise, it’s just a mask! An audience can always sense a speaker’s lack of authenticity. The fix: Practice with your presentation so that you’re not just reading words, you’re delivering a message. You would be thrown off if a person told you about a death in the family while smiling; the same rules apply to your presentation. Both you and your audience will have a better time if you take the journey together. A word of caution: If you’re still acutely grieving over a loss or difficult event you’re not yet ready to share what you’ve learned from the platform.
Clothing that doesn’t match the occasion. There’s a time and place for your favorite short skirt or deep-V shirt, but it’s not on a stage or in a boardroom where it can detract from your credibility. The fix: Stick to skirts or dresses that are knee-length or just above the knee and avoid cleavage.
The wrong set of heels. As with short skirts and low-cut tops, there’s a place for those sky-high stilettos. (Hint: It’s not at work or on the stage.) Keep in mind, too, that certain high heels — no matter the heel size — can make a distracting clack-clack-clack as you walk across a stage. The fix: Stash the stilettos and test your heels on a hard surface before making your presentation. If they make noise when you walk, ditch them in favor of a less noisy pair. If the problem persists, buy some felt-bottomed ballroom dance shoes. This will allow your words to be heard rather than your heels.
Clothing patterns. Men, in their suits and ties, normally have an advantage here: We haven’t seen too many heavily patterned clothes for men since the 1970s. We women, on the other hand, have a wide variety of styles and patterns to choose from when dressing. Unfortunately, too-busy patterns can put the focus on our clothes rather than on what we’re saying. The fix: Reserve patterns for off-work hours and stick to solids.
Imploding body language. Social psychologist Amy Cuddy has a term for women who cross their legs, pull their shoulders in, or cross their arms: “imploding.” All three of these body stances make you physically smaller, which is the opposite of what you want when you’re before an audience. To connect, you must be open. For your message to land, you need to deliver it confidently. Creating the smallest version of yourself doesn’t indicate confidence, it indicates defensiveness. The fix: Stand with your shoulders back and your spine straight. If you’re sitting, keep your legs together and uncrossed or crossed at the ankle.
Using eyeglasses as props. Eyeglasses are essential for so many of us, but they belong in one place during presentations: Balanced on the bridge of your nose. If your glasses slide down your nose and you peer over them, it gives the actual effect of looking down your nose at someone. Not the best if you’re trying to create a real connection. Another faux pas is removing the glasses and then holding them while speaking. Drama teachers will tell you that props are powerful because they command attention. Do you want to command attention to your reading glasses? The fix: Adjust your glasses immediately if they slide down your nose. At the next opportunity, have them adjusted at an eyeglass store. If you need to remove your glasses during a presentation, make sure you have a place to stash them out of sight.
Preening. This is another unconscious action that’s particular to women: We touch our faces and push around our hair while speaking, which is just as distracting as using eyeglasses as props. The fix: If necessary, pull your hair back so you’re not tempted to touch it. Ask your hairstylist to teach you two or three stage-ready styles that you can easily create yourself. Touching your face can be a difficult habit to break, but I’ve found great success by remembering that touching your face can spread germs and make myself more vulnerable to illnesses like the flu.
With a little preparation, practice, and awareness, you can dial back distractions and turn your next speaking engagement into a chance to make a difference for your audience.